The way in
The Gap Report
Exactly where one type of customer falls through the gaps in your business, and what each gap is costing you.
What you get
Where it breaks, | and what it costs.
One type of customer, followed through your business. Every gap numbered in the order to fix it, with what it’s likely costing you a month.
The map
Your customer above your front door, your team and your tools behind it, in their words.
The gaps
The numbered circles: every place the work drops between people, in the order to fix them, each with a way forward.
The cost
The figure under each gap: what it’s likely costing you a month, and how it feels from your customer’s side.
Our sample: an invented heating and air business. Figures and feelings invented.
How it works
Seven questions. | Your first look, straight away.
- 1
Answer seven questions
About one type of customer, in plain words. Five minutes, no call.
- 2
See your first look
Your customer, the shape of their journey and your biggest gap. Free, straight away.
- 3
Unlock the full report
$495. Checked by us and delivered in three business days. Correct anything for 30 days.
After your report
Every next step has a price on it. | No surprises.
Calls and add-ons are paid as you go. Your $495 comes off any project of $2,500 or more that you agree to within 30 days.
Timing for each project is agreed in your quote, before anything starts.
The Boardroom pack
Need to win the room? | Your map, as a film.
Under ninety seconds, for your partners, your team or your bank. Here’s one for an invented heating and air business.
The sample report for an invented heating and air business, told as a film: the homeowner's journey and how each step feels, the three gaps where they wait, and the curve lifting once they're fixed.
The offer
Fix it with us, | and the report pays for itself.
Go ahead with a project of $2,500 or more within 30 days of your report, and the $495 comes off the price.
Questions
The short answers.
Is the first look really free?
Yes. Answer the questions and see it. You only pay if you want the full report.
Do you need access to my systems?
No. Your answers, and any files you choose to add. We never contact your staff or your customers.
What if I don’t know some of the answers?
Skip them. We’ll estimate, mark every estimate, and you can correct any of it for 30 days after you pay.
Who sees what I tell you?
Only us. Your answers are used for your report and nothing else. They’re never shared or sold.
Can I share the report?
Yes, it’s yours. Forward it to your team, your partners or whoever runs your systems.
Is the $495 refundable?
No. You see your first look before you pay, and we only take payment once we have what we need to build your report. Go ahead with a project of $2,500 or more within 30 days and the $495 comes off it. The full terms are here.